Celebrities like Jun Ji-hyeon and Song Hye-kyo have fronted for brands such as Gucci, Calvin Klein and Esprit. But the China's apparent ban on South Korean entertainment and celebrity appearances could force some brands to tweak their strategies.
Celebrities like Jun Ji-hyeon and Song Hye-kyo have fronted for brands such as Gucci, Calvin Klein and Esprit. But the China's apparent ban on South Korean entertainment and celebrity appearances could force some brands to tweak their strategies.
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